Various ideas and creative concepts based on market research
Typography Hierarchy
Pay-per-click (PPC) advertising on Google Ads and Facebook Ads offers Indian businesses a fast and effective way to attract targeted customers online. If you’re new to online ads, this beginner’s roadmap will guide you through the process and help you avoid common pitfalls. Why Start with Google Ads and Facebook Ads? Google Ads captures intent-driven users actively searching for products or services, while Facebook Ads excels at detailed audience targeting based on interests and demographics. Combining them can create a powerful omnichannel advertising strategy. Step 1: Setting Your Advertising Goals Define measurable goals such as website visits, lead generation, or ecommerce sales. Clear goals help you structure your campaigns and evaluate success. Step 2: Budget Planning For small businesses in India, starting budgets from ₹5,000 to ₹15,000 per month are realistic for initial testing. Scale your spend based on campaign performance and ROI.
Visual Hierarchy
Step 3: Campaign Setup Basics Google Ads: Choose between Search, Display, Shopping, or Video campaigns depending on your goals. Use localized keywords focusing on geographic areas such as Kolkata or West Bengal. Facebook Ads: Build campaigns with clear objectives (Traffic, Lead Generation, Conversions). Use Facebook’s powerful audience targeting tools to reach people by age, interests, and behavior. Step 4: Creating Engaging Ads Use clear, concise messaging and strong calls to action. Include images or videos that resonate with your target audience culturally and linguistically. Step 5: Monitoring and Optimization Regularly check campaign performance metrics — CTR, CPC, conversion rate — and adjust keywords, ad creatives, and targeting to improve ROI. Utilize Google Analytics and Facebook Pixel for deeper insights. Tips for Success Test multiple ad variations to find the most effective creatives. Use negative keywords on Google Ads to avoid irrelevant clicks. Retarget visitors with Facebook Ads to boost conversions.
UX Principal
