Key Factors to Evaluate When Choosing an SEO Agency Proven Track Record and Case Studies Ask for examples of local businesses they have helped. Results you should expect include improved Google rankings, organic traffic boosts, and higher conversion rates. An agency’s portfolio and testimonials provide tangible evidence of their capabilities. Transparent Reporting and Communication An excellent SEO agency shares detailed monthly reports with clear KPIs — such as keyword rankings, traffic stats, and backlink profiles — plus expert recommendations. Open communication ensures you are aligned on goals and progress throughout the engagement. Strategy Tailored to Your Business and Market Beware of agencies using cookie-cutter plans. Your Kolkata-based business needs SEO tactics customized for your niche, competition, and customer demographics. This might include local citations, regional keywords, or multilingual content tailored to Bengali and English speakers. Ethical SEO Practices (White Hat SEO) Avoid agencies promising overnight “top Google rankings” using black hat techniques like keyword stuffing or link farms. These can harm your site’s reputation and get it penalized. Choose agencies committed to ethical SEO that follows Google’s guidelines. Additional Digital Marketing Capabilities SEO alone isn’t enough. Look for an agency that integrates SEO with content marketing, Google Ads, social media, and UX improvements for best outcomes. This holistic approach helps strengthen your digital presence beyond search engines. Why Chakraborty Works? At Chakraborty Works, we combine data-driven SEO strategies with deep local market understanding to grow businesses across Kolkata and West Bengal. Our transparent processes, ethical approach, and personalized service have helped numerous clients achieve sustained growth in organic traffic and lead conversion. Reach out to us today to discuss how we can help your business get found by the right audience online.