Conversion Tracking Setup
You can’t optimize what you can’t measure. At Chakraborty Works, our Conversion Tracking Setup for Meta & Google Ads ensures every click, lead, and sale is accurately tracked—so your ad decisions are driven by real data, not assumptions.
We turn ad activity into actionable insights.
Our Conversion Tracking Setup Includes:
• Meta Pixel and Google Tag installation
• Event tracking for leads, purchases, and key actions
• Conversion funnel and goal configuration
• Integration with Google Analytics and ad platforms
• Testing, validation, and data accuracy checks
Process
01 Tracking Strategy & Goal Definition
We begin by understanding your business objectives—leads, purchases, sign-ups, or custom actions. Based on this, we define what needs to be tracked and how success should be measured across Meta and Google Ads.
02 Pixel, Tag & Event Implementation
Next, we implement the required tracking tools—Meta Pixel, Google Tag, and event configurations. Whether it’s form submissions, button clicks, page views, or ecommerce actions, we ensure every critical event is captured accurately.
03 Platform & Analytics Integration
We connect your tracking setup with Google Analytics and ad platforms to create a unified data flow. This integration enables better attribution, clearer reporting, and smarter optimization decisions.
04 Testing, Validation & Quality Assurance
Before campaigns go live, we thoroughly test all tracking events to confirm accuracy. We validate conversions, troubleshoot discrepancies, and ensure your data is reliable from day one.
Importance
Why Conversion Tracking Matters
Without proper tracking, ad spend is blind. Conversion Tracking allows you to identify what’s working, optimize performance, and scale with confidence—maximizing ROI while minimizing waste.
We sharpen your brands and businesses by turning data into decisions.
Conversion Tracking Setup is the foundation of performance marketing. Just as strategy guides campaigns, accurate data guides growth. At Chakraborty Works, we make sure every conversion counts.
Frequently Asked Questions (FAQs)
1. Why is conversion tracking important?
It allows you to measure ad performance and optimize campaigns based on real outcomes.
2. Do you set up tracking for both Meta and Google Ads?
Yes. We handle tracking for Meta (Facebook & Instagram) and Google Ads.
3. Can you track custom events?
Absolutely. We configure custom events based on your business needs.
4. Is this suitable for ecommerce websites?
Yes. We track purchases, cart actions, and revenue accurately.
5. Will this help improve campaign performance?
Yes. Accurate tracking enables smarter bidding and optimization.
6. Do you test the setup before launch?
Yes. Every setup goes through validation and QA checks.
7. What happens after tracking is set up?
You receive a fully functional tracking system ready for optimization and scaling.